This is a sponsored post.
As bloggers, we constantly are bombarded with keeping our blog as up to date as possible. How do we do this? By using essential tools to keep our brand/blog in the know, in the market, and available and accessible to anyone who wants to read about it. The problem is, how do we get those people to read what we are writing? So what do you need to know when it comes to SEO and is it worth it?
Here are 18 reasons to use SEO when blogging and what to use!
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Check For Duplicate Content– This helps you avoid losing search engine rankings! Duplicate content should be no more than 10% of your site. You should check for duplicate content and remove it to avoid losing search engine availability.
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Use International Contextual Links on Long Tail Keywords– This helps improve your page ranking! Scan through older posts that you have and other web pages. These are easy to link them internally and it helps to establish your SEO-friendly site architecture.
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Keywords in H Tags– For your best SEO results, it’s important that you place your page’s best keywords in H tags without overstuffing them. This allows your search engines to know what the page is all about.
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Use Short and Descriptive URL Links To Rank Higher– Create simple and SEO friendly permalinks, such that the URL is short but descriptive and contains your target keywords.
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Use Hyphens– This helps you to differentiate your words in the URL shortcut. The structure of a URL matters; so it’s important to keep them as simple as possible and to use hyphens to optimize your URLs.
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Optimize Your Images For Better Rankings– Optimizing your images to their largest size reduces your bounce rate, can improve your performance and generates more traffic from your image search engines like Google Image Search.
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Create Search Engine & User Friendly Layouts– By implementing a no-index tag on low quality pages, the search engine robots do not index them. A better idea would be to get rid of low quality thin content to help your page run smoother.
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Social Signals– These signals impact your search engine rankings. Make sure that it’s active on social sites because these search engines use the data from the sites to rank your website as a whole.
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Publish Static Pages– When you publish your usually static Privacy, Contact Us, About Us pages, you can improve your site’s visibility and search engine rankings because more people will spend time getting to know you, how to contact you and your privacy policy.
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Social Branding – If you are wanting a more organic search traffic and to rank well in SERPs, create a social profile for your business on popular social channels such as Twitter, Facebook, Google + and Instagram!
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Submit To Google Local Listing– Submit your sites listing on Google’s My Business page. This will help boost your local SEO and to improve your site’s visibility.
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Set Up A Search Console Account– Google Search Console gives you insight into which keywords are popular on your blog. Also, what web pages have been indexed, a list of external and internal sites and more!
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Set Up An RRS Feed For Your Blog– This makes it much easier for others to promote and share your content and then provide links back to your website, resulting in more traffic and brand awareness.
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Look For Broken Links– When you look for broken links on Wikipedia and replace them with yours. Getting a backlink from Wikipedia is great for improving your website’s availability.
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Use Guest Blogging For Link Building– When you have guest bloggers, they can help you boost your site’s organic search ranking by improving your site’s visibility on search engines. This is one of my favorite easy ways to keep your stats up!
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Create An Infographic – Using an infographic is one of the most popular methods of increasing your site’s traffic with quality content.
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Competitor Link Profile – Look at your link metrics of your website and review those important links. This will show you the important data, such as your page’s authority, domain authority, backlinks etc though which you can understand your competitors’ link building strategy.
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Use Google Keyword Planner– I didn’t start using this until recently but this tool really helped me a lot! It provides you with all the necessary information you need to conduct a keyword research.
There are many other great reasons to keep using SEO to get your blog name out there. If you feel overwhelmed or unsure about these tips, my next suggestion would be to hire someone to help you! RankCrew is your one stop shop for all SEO needs. They have over 16 years experience, affordable SEO services and packages depending on where your blog or brand is. You can create your account for free and then choose from one of their link building packages to help you obtain your top ranking in Google.
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